https://www.josephdesign.net/company daily 0.75 2020-05-29 https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1566239988956-3UECHYZSZ1P7RPATV883/Squarespace-NYC-HQ_6.jpg Company https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1566240020985-3XFA9UW64Y7W6V51U6BU/Squarespace-NYC-HQ_2.jpg Company https://www.josephdesign.net/home daily 1.0 2026-04-02 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/fe817ac1-e026-4887-bd30-6d8812429c32/product+design+button.jpg Home https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592670719002-Q59I2QZ48V9U9RHM4673/branding+button+2.jpg Home https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592670653079-240ZAA51JBZJL9ADDL59/indusrial+design+button2.jpg Home https://www.josephdesign.net/our-services daily 0.75 2020-05-29 https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1566239944426-7NL8AKR6QDN2XYXCQE5X/Squarespace-NYC-HQ_2.jpg Our Services https://www.josephdesign.net/ip4 daily 0.75 2020-06-19 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591134820283-T7L1CGLATNZRECJEXGSK/ip1+1.jpg iHome iP4 - BOOMBOXES USED TO BE COOL I spend a lot of time looking at products and trends from the past, trying to figure out ways of creating language from a different frame of reference. In the world of consumer electronics, nothing fascinates me more than the 1980’s ghetto blaster craze. Much like the Walkman and the iPod, these devices came to be at exactly the right time. They were heavy, impractical, and as far removed from fundamentally “good” design as you could possibly get. And yet, these products were irresistibly cool. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591637017319-A0XUXF9T7390XRY7VEB2/ip1+3.jpg iHome iP4 - WHAT HAPPENED? Over the past few years, we made several attempts to create an iPod boombox, to varying degrees of success. None of them qualified as a home-run. The products were well-designed, with thoughtful features, good performance, and competitive pricing. The competition had made efforts in a similar vein with largely similar results. Was it that people viewed the iPod as an implicitly private device? Did the existing crop of boomboxes lack personality? Did our products change that much since the 1980’s, or did we? I took a look at the landscape and could not deny that something was missing. Our products had become too reserved, too serious. They lacked joy, and they were not cool. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591638194918-OXRP7DL4KUN4HC988YG9/ip1+4.jpg iHome iP4 - good product is lifestyle Boomboxes are supposed to be expressive, bold, and fun. If I'm going to lug around 20 lbs of plastic, they had better be the 20 coolest lbs on earth. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591638372165-4Z0U0PLBJW4T2AYQWWNM/ip1+5.jpg iHome iP4 - The Ancestor I went back through my materials, looking for the qualities that made 80’s boomboxes so iconic. SIZE: The best models were almost too big to carry. PROFILE: Emphasizing the height and width of the product, the depth is proportionally minimal. CONTROL: Myriad adjustments to tune your sound (EQ, loudness, boost, balance, etc.) DETAILS: As much excessive detail (graphic, tooled, painted) as possible. POWER: Above all else, ghetto blasters of the 1980’s gave off an unmistakable aura of potency. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591638754954-5NGGYUSDYZ4WTOOWLE8N/ip1+6.jpg iHome iP4 - I GET SKETCHING With a wealth of imagery and language to work with, I began ideating all sorts of shapes and configurations. These things are fun to draw! https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591638943136-L8V72YXMY6CQVPS27996/ip1+7.jpg iHome iP4 - FIRST CONCEPT My first idea was clean and minimal, taking the proportions and basic detailing of a 1980’s boombox and removing everything extraneous. The main body was made out of two pieces of stamped aluminum (we were in talks with Foxxconn at the time and I was eager to explore their manufacturing capabilities). The woofers and tweeters were hidden behind matte black grilles. The main controls were located on the sides of the product, emphasizing the extruded, directional thrust. I liked the overall effect but felt that I was breaking my own directive by making the product sophisticated and minimal instead of brassy and fun. Many members of my team agreed. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591639227754-S1IJE12J58AKJVB563OM/ip1+8.jpg iHome iP4 - SECOND CONCEPT I decided to take more literal license from the ghetto blasters of the 1980’s. Generous, almost excessive application of metallic details were laid over a matte black textured cabinet to give the concept a menacing urban vibe. Features like a 7 band equalizer, guitar input, nubby-textured handle, and oversize knobs helped give the concept authenticity. I felt that while the effect was smart and aggressive, it still wasn’t cool...It’s a notoriously hard quality to pin down. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591639474880-YD8L104CF2D2WUFMGAKN/ip1+9.jpg iHome iP4 - REtHINKING WITH COLOR My doubts over the second concept brought two questions into the spotlight. How do you make a product fun without it looking like a toy? And, how do you make a concept nod to the past without making it look dated? I started to think about color re-interpretation, maintaining the original design elements, but altering the color in new and striking ways. The result is intended to jar the mind out of its normal chromatic association with an iconic form. At once familiar and new, the effect can be as simple as dipping an object in a can of paint. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591639823691-0OM1FX01XY3USV1UACSX/ip1+10.jpg iHome iP4 - THIRD CONCEPT Based on the color-re-interpretation trend, I began drawing the quintessential 1980’s boombox, minding proportion, minimizing detail. I coated it with a layer of matte rubber paint in a palette of neon tones and a smart urban grey. I showed the concept to the team, they were excited and I was thrilled! I had found the missing ingredient. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591640311510-T3X1UNK555YS3FX0AQFT/ip1+11.jpg iHome iP4 - THE DETAILS KNOBS: It took four different damping mechanism setups to settle on a knob design that had a smooth, weighty feel, conveying precision and quality. REMOTE: A magnet embedded inside the IR remote keeps it in its recess while in transit, while also lending the right amount of heft. LCD: It was tricky designing a segment-driven LCD that could display both equalizer and radio station information within the same viewing area. LOGO: Our traditional iHome logo simply didn’t mesh due to the severe rectilinear form of the product, so I designed a new variant for this application. GUARD: To prevent damage to the knobs in the event that the iP4 gets knocked on its face, I added protrusions, made out of impact-resistant polycarbonate. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591640904506-8QCB5I6WXD2P8KNOVTMX/ip1+12A.jpg iHome iP4 - RESULT The iP4 was released as an Urban Outfitters exclusive for the 2011 holiday season and the reaction was huge. The product got iHome an immense amount of publicity and by the end of December we had gotten commitments from the majority of our retail channels. The iP4 was not only sales success but also a strong brand statement, compelling consumers to think about iHome in a new way. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591641422941-7KBJNX28TUYP9PQ82VDB/ip1+13a.jpg iHome iP4 - THE PACKAGE The iP4, as a new brand statement, needed a fresh take on packaging . Too many products tried for an urban vibe and missed, looking forced and immature. I kept the grittiness and graffiti in the background, allowing the product to take the spotlight. Logos and typography, along with the natural cardboard aesthetic of the box, created an effect that was both retro and current. The first time I saw the iP4 on shelves at Urban Outfitters, I knew we had gotten it right. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592532547270-4FEE8MOQ65CBNIOUWK51/ip1+14a.jpg iHome iP4 THE REACTION One thing that I could have never anticipated was how much celebrity the iP4 would gain shortly after the initial launch. The product could be spotted everywhere from French Glamour Magazine to The Tonight Show. The day that some paparazzi took snapshots of Jay-Z, confidently clutching an iP4 with Beyonce at his side as they boarded their yacht, our website nearly crashed from the tidal wave of enthusiasm. What a fascinating experience. https://www.josephdesign.net/industrial daily 0.75 2021-03-20 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592000044197-BAWWLM89SXYDDP4X86NW/cav%2Bbutton.jpg Industrial Design https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591978967952-VVT89BCJJFEPASHOQ4RT/snow+lizard.jpg Industrial Design SnowLizard Case https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592158069508-731NQ46N6C7RZ9L9RVKD/button.jpg Industrial Design https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592068349042-BX6RGSKFS8DXQ7NKG1VQ/kt+lamp.jpg Industrial Design KT Lamp https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591727255478-C2MGZ69HT6ZHGKLEGZZQ/ip4+button.jpg Industrial Design https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591978962523-XIE8CFODI3UJ8M0FK0HK/ip90+1.jpg Industrial Design iHome iP90 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https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592072046823-Y9N6XEJUAOQFKRT7X08S/pencil+style.jpg Industrial Design Crayola Stylus https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592072047171-QFF9GFO59771EJUGZ9RT/longbox+b.jpg Industrial Design Griffin Boombox Concept https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592150785643-GC1BJQTLQ122JO33JX14/GC40899_Product_WaveGripStylus_01.jpg Industrial Design WaveGrip Stylus https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592150784261-H6M77FA072QRXWVBNWS1/breaksafe.jpg Industrial Design Breaksafe Cable https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592150834277-TC374X3TT17VUEVUROV7/iw2.jpg Industrial Design iHome Airplay https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592181214628-JIBNOC9APB76W1765RQZ/monster.jpg Industrial Design Li'l Monster Battery https://www.josephdesign.net/new-page daily 0.75 2020-06-02 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591124590021-HFZO0JRQOUGD0OXC1TQC/image-asset.jpeg New Page - RETETETETE reeerere https://www.josephdesign.net/about daily 0.75 2022-02-22 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/9cfd33a1-3960-4a16-8b93-889c97ca4460/Brian+Joseph.jpg About Me https://www.josephdesign.net/cavalier daily 0.75 2020-06-19 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591656534094-M8HC42FI32HI27KS5ZWV/53268240_772697839779951_2271921069747077120_n.jpg Cavalier https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591656163577-9JDNY1V8WWG90EA3DMRW/cavali6b.jpeg Cavalier https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591657179674-6WFVLDWA7SEPTPWSM1QO/cav1-indigo-loop-uhd-25sec-web-2.gif Cavalier https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591656255564-ZX5BU34QOW3C15HB7N4X/37651183_2148893475367426_3724331283854131200_n.jpg Cavalier https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591656763017-NE52GQRIIXJ1X96IUTX2/37615178_233028494011827_1514624374462742528_n.jpg Cavalier https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591656275947-VYHLMB7PL56P90PSLCEG/37635708_213871702801180_7547183100229320704_n.jpg Cavalier https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591656291525-4NO8CUCYMQGRHZGG41R2/37108447_1957951520921944_5979906545591255040_n.jpg Cavalier https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591656534144-BMUV9BEEFT3ZVLXNX0DH/51156330_757669531282782_8148956036133289984_n.jpg Cavalier https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591657385184-HZFZJJAHZ1VXYU9UE2FK/FireShot+Capture+23+-+Product+%E2%80%93+Cavalier+Audio+-+https___cavalieraudio.com_product_.png Cavalier https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591650788626-08W2QPVH83LXY1TO3RPX/ip1+1.jpg Cavalier - THE IMAGE The client had already done some initial market identification in-house, so I began by building on the wants and needs of that key user, who we identified as 65/35 male/female, between 30 and 40. The ideal user is attracted to vintage products and aesthetic, and above all else desires authenticity in the products and experiences they interact with. The trick would be how to blend leading edge smart speaker technology with authenticity without it feeling forced or fake. The treatment would have to be baked-in, not merely painted-on. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591651119567-NNO1OAB56G14WI3WW8NU/cavali0.jpeg Cavalier - THE BRAND The next step would be to conduct name exploration with the aim of creating a brand that would encompass all the qualities which we wanted the final product to exemplify. Below are some of the names that we explored and the reasoning behind them. Ultimately, we chose the name "Cavalier" because the client felt it best suited their vision and aligned most closely with the target user. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591651237109-4RKQ6H5JGDPX257DWS64/cavali3.jpeg Cavalier - THE LOGOTYPE The next step was to give the chosen brand a logo that would communicate the right qualities to the consumer. We took the brand in a number of creative directions during this phase: Some logos played up the meaning of the word "Cavalier" literally, with imagery of horses, crests, and associated elements. Other logos made use of stylized scripts to evoke a vintage feel similar to that of classic cars and electric guitars. Ultimately we chose a cleaner, simpler logo with an attached icon that was meant to remind one of a vintage-style volume knob being turned. The overall effect is clean without being sterile, and highly versatile in a variety of applications, including very small stamping or printing https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591652461658-OR4UWB0YC080MUPYCE1V/materials-board.jpg Cavalier - THE MATERIALS One of the first things that came up during our competitive analysis was that while larger vintage speaker incorporate materials like leather, wood, and metal, smart speakers are more minimal affairs that rely on plastic and muted fabrics to blend into households. While this makes perfect sense for mass-market brands like Google or Amazon, we wanted to convey a very different feeling with Cavalier. Very early in the development process, we began to speak to sourcing experts and engineers who specialize in use of wood, leather, and metals in a mass-production setting. Thinking about how these materials can be used most effectively gave us a lot of ideas as well as a lot of constraints of which to be mindful as we continued development. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591651681257-6D549GNERH69XSOW4Q68/cavali0b.jpeg Cavalier - THE CONCEPTS The next step was to take what we had learned from the branding and marketing initiatives, combine it with what we had discovered during material exploration, and apply it to the creation of early concepts. At this stage, there wasn't a lot of constraint in terms of price, form factor, or functionality; Rather the aim was to create something that just "felt right" on a qualitative level. This meant that I tried a lot of different types of speakers, ranging from paperback-sized portable speakers to larger stationary units. Which product would exemplify the brand best? Which would resonate the most strongly with our user base? Which would look unique enough to get noticed, but not so alien as to become dated over time? The images shown only tell a tiny part of the explorations we conducted before choosing which concepts to develop further. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591652585147-9E6DHNYS3NZ39P44ZRG4/cavali3b.jpeg Cavalier - ALL IN THE DETAILS As development continued, we tightened up the design by adding detail to our CAD models, learning more about material application, putting together turnover documents, and speccing the sound requirement. While we decided against using wood for the initial lineup, we kept the metal frame with polished edges, as well as leather details for a warm tactile experience. Little by little, the ideas transformed into realized products. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591653184674-9OMH2WIFK8GO3H8I5GSC/cavali6a.jpeg Cavalier - THE LINE The initial lineup for Cavalier comprises 3 products that share a common aesthetic and material library. At this stage, I put together a sales presentation that would capture everything that Cavalier was trying to exemplify, from brand to product. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591657060561-PXPCMGHIH3DBTFDE9R6N/cavali4a.jpg Cavalier - THE SCHEME We played with a variety of color schemes based on materials that had inspired us. Because the brand was conceived from inception to be sold primarily through online channels, the possibility of multiple SKUs was reasonable. For launch, we ultimately chose two color schemes: A black on black affair (which really made the metal details pop), and a navy and caramel leather scheme that was particularly expressive and unique. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591653317113-KKBDAE3QD7BQ4X2PXB6B/cavali4b.jpeg Cavalier - THE PACKAGING Even though the product was intended to be sold through online channels, a quality package and its associated unboxing experience were deemed to be important towards maintaining the brand image. Shown here is an early packaging concept that plays up the iconic nature of both the product as well as the brand. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592503225801-XBF3CELAXELX0QPO9J9H/1.jpg Cavalier - THE SITE My experience in graphics and user experience (UX) allowed me to work up a series of medium and high fidelity wireframes for Cavalier's web presence. This would give guidance to the web team that would ultimately create the final version of the website www.cavalieraudio.com https://www.josephdesign.net/ip1 daily 0.75 2020-06-19 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591725295628-KW3SFD1G19JHZBGOCHYQ/ip1+1.jpg iP1 - THE CHALLENGE By 2008, the iHome brand had expanded from a single $100 device to an extensive family of products, ranging from $20 to $200. The name “iHome” had suddenly become a term so ubiquitous that consumers were using the name for any product with an iPod dock. I proposed that we develop a so-called “halo” product to maintain iHome’s reputation as innovators and to help establish the brand as a legitimate “audio first” solution. The criteria was simple: • Designed from the outset to work with the Apple iPhone. • Class-leading sound quality. • An aesthetic that speaks strongly of its audio prowess. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591722906043-GJSDI7C9U1KEW9Z9TUXT/ip1+2.jpg iP1 - I GET INSPIRED I felt that there had always been a rift between the world of consumer iPod docks and the world of hi-fi. While largely constrained by plastic as the primary material, I wanted to give the product a flavor normally seen in showcase-type loudspeakers. These products convey the language of sound in a very different way, celebrating the beauty of the speakers themselves, making the form support the essential components instead of vice versa. The speaker itself became the inspiration for the rest of the product. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591722980938-6PNCQ23ND07RIRKHF8S9/ip1+3.jpg iP1 - PEN TO PAPER A big part of what makes a design process flow properly is knowing what medium is appropriate for any given phase of development. I start loose, put pen to paper, and doodle incessantly. Ideations should be quick, expressive, and never precious. These sketches are purely intended to establish dialogue between the designers and because of their often quirky qualities, they are seldom shown during formal presentations. During the sketch phase, I kept coming back to shapes that used the speakers themselves as the main visual language https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591723047538-7UA8JO0AOUCO608X616W/ip1+4.jpg iP1 - first concept A simple drafted wood cabinet, clean and minimal, guaranteed not to offend. From an engineering and acoustical standpoint, it was fine. As a brand statement, it did little to quicken the pulse. The team suggested that I think “bigger”. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591723154548-HGL9WQQHXEZ8GZF33MTV/ip1+5.jpg iP1 - second concept Go vertical. This design was more dynamic and visually impressive than the first, but at the expense of acoustic practicality. The wood cabinet still imparted a crafted appearance, but limited creative form factors and would complicate assembly. As much as I loved the feel of wood underhand, plastic was the only way to break out of the “heavy box” aesthetic. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591723244998-6I51N44E8JPJSLENX895/ip1+6.jpg iP1 - THIRD CONCEPT Visual mass kept getting in the way of a lot of my designs. It seemed that no matter how shapely a wood or plastic cabinet I came up with, the volume required for speaker chambers turned the product into something ungainly. I started to think about transparency. Could we suspend our components in a thick sheet of glass or polycarbonate? It was definitely novel, but I didn’t know how realistic it was. I showed the above rendering and the team liked the airy, minimal feeling that I was going for. So I decided to develop the idea and translate it into something real. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591723321679-S6SPCFM291D2ZSBB3JJD/ip1+7.jpg iP1 - development Once the concept is chosen, the development phase begins. During this stage, I work in several directions at once, ranging from formgiving to user interface, from 3D CAD to foam models. Changes in one medium reflect themselves in the other mediums as the product goes from concept to reality. Maintaining the original design intent becomes challenging: Sound engineers always insist on the largest speaker chambers possible, electrical engineers request more-than-abundant room for components, while the sales department asks for the smallest product possible. A balance must be achieved. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591723869268-0EMV2JBGWSIJVG6JHEE7/ip1+8a.jpg iP1 - RESULT Simple yet powerful, the iP1 delivers the basics in breathtaking style. It represents the cutting edge in digital audio reproduction and industrial design, offering a highly efficient 4-channel amplifier solution complemented by the patented Bongiovi Acoustics Digital Power Station technology. Dock your iPhone or iPod and prepare for bliss. Operate the iP1 from a distance and control basic music menu functions in comfort using the included remote control. Listen to alternate audio sources via the line-in jack. There's even an A/V port to output your iPhone/iPod videos. Bongiovi Acoustics' Digital Power Station technology provides the first real-time digital processor in a consumer electronics application. It samples and analyzes audio in real time and restores harmonics lost to today's compressed audio formats. So your music sounds the way the artist intended. -Copy written for The Apple Store https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591723999419-XG8HVKXVFEEOAU0KMZDM/ip1+9.jpg iP1 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591724933317-UXD3AERQFWEGRQDJ1PUV/ip1+10a.jpg iP1 - BRANDING Ghost: At first, the product’s transparent acrylic led me in the direction of names like Ghost, Phantom, and Spirit. The downside to this kind of identity was that it didn’t particularly suit an audio product. One: I liked the simple, primary quality of names like Solo, Alpha, and One. This is a smart branding strategy for products that are intended to redefine segments through simplicity. The logo evokes the circular design of the exposed speakers. iHome One: Because this product was intended primarily as a brand statement, we decided to put the iHome name into the product name itself. The logo was inspired by high-end cosmetics. The quality is lithe and mysterious. Studio Series: By this stage, it had been determined that the product would be expanded into a series; a shift from the product as a singular entity into a family of similarly branded products became necessary. The final name selected was iHome Studio Series. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592073860173-HKWG3BXX8A4MWAHOY2N1/ip1+ads.jpg iP1 - PRINT CAMPAIGN Whenever possible, I love to participate in brainstorming for advertising campaigns. These concepts were designed to convey the subtle sound reproductive qualities of the iHome iP1. It's tricky to convey a message of sound in a print ad, but I think that the "Don't just hear it, feel it" concept was an impactful way of getting the message across. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591726119334-I6SKYOKLBQVYUPFQXRGT/ip1+11a.jpg iP1 - OUT INTO THE WORLD Working at a small firm like SDI provided a rare opportunity for me to create all the supporting media for the iP1 Studio Series. This included the design of three different in-store displays, retail packaging, print advertising and even the instruction manual. I also assisted on the brainstorming and storyboarding for the television ads, as well as worked with our PR firm on promotional strategy. My extensive involvement resulted in a strong singular vision, augmented by the talents of a truly devoted team. My designs at SDI always reflect the input and hard work of a multitalented cast, but the end result still maintains the drama, potency, and elegance of the original idea as it was on day one. https://www.josephdesign.net/griffin-premium daily 0.75 2020-06-15 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591745635531-8VPS7TADZXXQY9J5RJM3/1.jpg Griffin Premium - LET’S DO THIS After looking at what solutions Apple was already offering between their own goods and those of our competitors, we came up with five product types that would form the basis of our presentation: 1: The Powerdock Pro: A tabletop valet that can charge any 5 devices, while keeping cords neatly managed. 2: The PowerJolt Premium: An in-car charging solution with clean lines and upgraded materials. 3: The PowerBlock Premium: A wall charger with a new kind of charging circuit and a travel-friendly format 4: The WallDock Premium: A novel wall charger that doubles as a dock. Perfect for kitchens and bathrooms. 5: The PowerBlock Trio: A 3 port wall charger. I assembled my talented and eager team and laid out our plan. Because it was so rare that we got to create an entire line and propose it at once, I really wanted us to come up with a line aesthetic that would create a sense of unity. I wanted this look to be specifically tailored to align with Apple's design sensibility while being distinct enough to be identifiable as a Griffin. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591749076442-33E4F3OMGAGWFS07QB7B/5.jpg Griffin Premium https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591749110506-IW38YK2XKUSCW4DUNSZH/7.jpg Griffin Premium https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591749141804-GCX3140EKZKOAYXQ0Q96/2c.jpg Griffin Premium https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591749258528-VOVVHGVVIMQPTJIM2CUL/9.jpg Griffin Premium https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591749326058-Q0X9UY4D6SKC5XQJHEBY/4.jpg Griffin Premium https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591749347916-DYF3NF9W972W1ZAHAXAB/3.jpg Griffin Premium https://www.josephdesign.net/contact daily 0.75 2020-06-20 https://www.josephdesign.net/ih5 daily 0.75 2020-06-19 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591729004931-LUBU85X7H55O360UPT33/iH5+1.jpg iH5 - I SEE THREE CHALLENGES Repeat/recycle: SDI’s products, as well as those of our competitors, were iterative. Consumers were not replacing their clock radios because manufacturers weren’t giving them a good reason. Diminishing brand value: Timex, our main licence, was one of the best known brands in the world, but consumers were becoming more and more reluctant to pay premiums for a name plate. Big box retailers were learning that they could purchase market goods directly from China and sell them under a house brand at substantial savings. Invisibility: Because of problems 1 and 2, foot traffic in the sections of the store where our products were displayed was shrinking, and more and more we found our planograms being relegated to the far corners of the store. In short, nobody cared about SDI’s products anymore. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591729297850-Y6UQ3MJASHSN2LZKU36S/iH5+2.jpg iH5 - perchance, I buy an iPod It was something new and magical. My iPod was a simplistic product at the time, but it was wonderful for music. My CDs suddenly became redundant. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591729886778-5CX7X1GW1Y2FL8VG85KO/iH5+3a.jpg iH5 - I LOVE MY MUSIC AND I WANT IT EVERYWHERE. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591730060578-9WAL7YFSQIY8HD4C8NPF/iH5+4.jpg iH5 - A WAKE-UP CALL Every day of my life begins with a song, it sets the tone for everything. Bad songs have ruined my day. Nine times out of ten, when my alarm went off, there was either a song I didn’t like, inane deejay chitchat, or an ad. CDs were better, but I didn’t get much variety since I was too lazy to switch discs. My iPod had the music I wanted. How could I wake up to it? https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591730247645-TT6ULTHQ3JLM9J62XJM6/iH5+5.jpg iH5 - 30 little pins Was there a way to send a “play” command to the iPod though the connector on the bottom? We knew that there were 30 pins on said connector, and that some of them were for data, some for audio, and some for charging. What about commands? At the time, Apple had no resources to answer those questions. Nobody had tried anything like it. I started chatting with other iPod devotees online, and concluded that it just might be possible. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591730704540-EZ2JOJTJOKROY5HVF1SF/iH5+6.jpg iH5 - FINDING LANGUAGE Here was an opportunity to cast off the legacy aesthetic that had defined SDI’s clock radios for so long. I went straight to the clean and purposeful products of Dieter Rams for inspiration. His designs for Braun meshed easily with what I considered the “Apple” look; Later I would learn that Johnny Ives’ (Apple’s head of industrial design) inspiration came from that very same place. I wanted a design that did not hide behind its aesthetic. I wanted a product that felt smart, simple, and honest. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591730905910-D8BZR677F2GDRW566198/iH5+7.jpg iH5 - WHAT FORM? I began sketching without constraint. Having designed Timex products which had so much trade legacy, it felt liberating to color outside the lines. Nobody even knew that I was working on this. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591731106084-GVPMOUM87FSSDLJ5PAMP/iH5+8.jpg iH5 - I EXPLORE I tightened up my best designs in Illustrator, where they could be tweaked and altered easily. At the same time, I started to think about the interface. SDI’s current offerings were overly detailed with generations of feature bloat and had become far too complicated to use. The new product would not be feature-rich in its first iteration, but I was determined to make it easy to use. At this stage I revealed my idea to the team and got full support to proceed. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591731276468-NOW20IO1PMNNV8RQJKJ3/iH5+9.jpg iH5 - SHAPE Because my iPod was so precious to me, I gravitated toward shapes that cradled it, lending a comforting and protective feel. The design I ultimately chose was based on the idea of one extrusion being cut by another, the resulting intersection forming the docking area. Volume and tuning would be performed with wheels, an homage to the iPod interface. Buttons were clearly marked, with no hidden functions. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591731431066-PN92BP36E4R84V98S6P9/iH5+10.jpg iH5 - SOUND Although I originally wanted side-firing speakers, some of our retailers felt that if a product sounds good, it should communicate that fact with front-firing speakers. I still feel that the product looked better in the previous iteration, but the change paid dividends down the line. A frontal configuration allowed for speakers with larger magnets, longer ports, and more ideal speaker chamber dimensions. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591731814991-UP5HIJ7J9APBUGWFSLDN/iH5+11.jpg iH5 - THE BRANDING QUESTION By late 2004, development of our iPod clock radio was nearly complete; we had working prototypes circulating with our salespeople and initial reactions were extremely good. The product was unique in purpose, had excellent sound quality, and possessed a clean, easy-to-like appearance. The biggest remaining challenge was what name to put on the product. As a prolific licensor, SDI Technologies had a variety of brands available for use, but I wondered if now was a good opportunity to craft a new identity. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591732127202-YGU4143AELWAABJZKF1P/iH5+12.jpg iH5 - I NAMESTORM This would be the first time that SDI had created a brand from scratch in over 20 years, so it was crucial to get it just right. I started to jot down names that exemplified qualities the brand should communicate. It was natural to gravitate towards names beginning with “i”, since they created a strong connection to the Apple ecosystem. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591732516752-Q277VA5X98A1EODZ57E7/iH5+13.jpg iH5 - A SIMPLE BRAND We conducted a series of focus groups and “iHome” quickly emerged as a favorite. It felt comforting and approachable. It was easy to remember and it definitely gave off an Apple aura. My only concern was that “iHome” would limit us to products strictly for home use, (which became something of a branding problem down the road). We could not anticipate how expansive the brand would become. In retrospect, it was exactly the right name. In fact, by 2006, Apple had attempted to buy the name from us twice. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591733396245-5LZDCEF8ZFXCJHQEC0ZZ/iH5+14.jpg iH5 - THE GRAPHIC QUESTION I began with a minimal logotype. My favorite was the “iH” graphic: it was versatile, it scaled well, and it aligned with our only product at the time, the iH5. The problem was that the logo didn’t actually say “iHome,” thus it would take a great deal of publicity and brand awareness for people to make the necessary association. My typographical logo was considerably stronger. Based on House Industries’ Chalet 1970 font, with a modified iconic “i” and negative kerning, the logo conveyed a friendly-yet-professional image. And so the iHome brand was born. Four years later, when we began designing our first iHome-branded iPhone application, the original “iH” logo found a new use. With widespread brand awareness, we began using “iH” on some products in place of the “iHome” logo. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591733979097-3FS1B9TXYSYYY38GTFPB/iH5+15.jpg iH5 THIS IS IT The iHome iH5 premiered during the 2005 holiday season at Target, followed shortly thereafter at The Apple Store. The product was an immediate and huge success, with sales more than 500 percent better than forecasted. By spring, nearly every major retailer in the United States was carrying it and we sold our millionth unit in less than a year, making it the best selling product in SDI’s fifty-year history. The early success of the iH5 allowed iHome to become a leader in the emerging segment of iPod speakers. Today, iHome sells more units than its three largest competitors combined, and their diverse range of products from $20 to $300 is available worldwide. In 2011, SDI sold its 30 millionth iHome and sales show no sign of slowing. All things considered, I’m so glad I bought that iPod. https://www.josephdesign.net/resume daily 0.75 2025-06-30 https://www.josephdesign.net/watchstand daily 0.75 2020-06-15 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591979913185-45TRC2BWWM94VL6ZPFK3/GC41536_Product_GriffinWatchStand_15.jpg WatchStand https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591979950444-PZXXFGKA0P8JK0H3VYFG/GC41536_Product_GriffinWatchStand_19.jpg WatchStand https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591979950170-WVOCJJP7JS3ZHEHF0R8Z/GC41633_Product_WatchStandPoweredChargingStation_07.jpg WatchStand https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591979947840-30HOT27M2YCWJTKTY92Q/GC41633_Product_WatchStandPoweredChargingStation_02.jpg WatchStand https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592202355359-PS54P8THAK5NEECB2HFW/2.jpg WatchStand - GRIFFIN WATCHSTAND Much as with the iPod, iPhone, and iPad, the advent of the Apple Watch represented an exciting opportunity for innovation at Griffin. As we watched the product reveal along with the rest of the world, it became apparent through admission and omission that no matter how much magic this wearable promised, it would almost certainly require nightly charging. We felt that we could vastly improve on the user experience presented by the inductive charging puck that Apple included. The tug-of-war between retailer’s desire to have our products available at launch day and Apple’s characteristic reluctance to release early data made this product particularly challenging to execute. Our team was elated upon release of the watch to find that everything fit beautifully. Griffin’s two models of WatchStand have exceeded forecasts by a wide margin and have received nearly universal praise from both consumers and editorials. https://www.josephdesign.net/grocerease-3 daily 0.75 2020-06-23 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591972828688-S9BQHC3VCEKUPRLRQVQJ/13a.png GrocerEase 3 15: USER FLOW Tentative features and capabilities for this flow: 1: The ability to search a database of produce and ingredients 2: The ability to access tips and criteria for how to best choose produce 3: The ability to make, access, edit, and check off grocery lists. My user flow doesn’t accommodate every possible interaction, only the happy paths that a user is most likely to take when executing tasks. I found this especially helpful because the way in which a user may use this app is anything but linear. I want to make sure that jumping around still feels intuitive and consistent. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591972922354-6NKIHHAZLT93YP7CO1HW/14.png GrocerEase 3 - 16: LO-FI WIREFRAMES With a flow in place, I can start laying out rough key screens. Navigation elements are placed, space is allocated. I use these screens to create paper prototypes and do some preliminary usability testing with a few people. Then I make some adjustments and repeat until the user’s journey begins to smooth out. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591972995785-GG1KS01DU1111MI6QX0E/15.png GrocerEase 3 17: MED-FI WIREFRAMES As I begin to tighten up my key screens, I start looking more closely at the arrangement of elements, and how the experience will differ on different mobile platforms and screen sizes. Now that I’ve chosen Android as my platform, I also start to use some of Google’s Material Design assets so that users will find conventions to be natural and straightforward. While lo-fi wireframes were designed on paper and in Adobe Illustrator, these med-fi iterations are designed in Sketch. I go back and user test these screens on paper, and then begin prototyping them in Invision. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591973075942-QD6VTBWC7QHVSXDKRWDS/16.jpg GrocerEase 3 - 18: HI-FI WIREFRAMES Once I have my key screens working smoothly, I start to bring in color, typography, logos, transparency, and shadow. I want the overall feel of the app to denote freshness and openness, so I chose a green burst gradient for upper elements, white for content background, and black for persistent navigation on the bottom. For checkboxes and small highlighted elements, I chose magenta. In invision, I start to play with different screen transitions to get the experience to feel smart and polished. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591976075193-HOL72VF6ZKD23JD4NBE9/animate-1.gif GrocerEase 3 19: NEXT STEPS This is work in progress! Before this project is done, I still have a good amount of usability testing to go and secondary screens that need to be created before I create my clickable prototype. A lot of what I have learned as a product designer really seems to lend itself towards strategizing and creating meaningful experiences. I think that’s why so many industrial designers are finding such satisfaction in the UX realm. Be it an alarm clock, a toothbrush, a kiosk at an airport, or a computer mouse, the constant is there if you look for it: Good design revolves around people, and if you do it right, they will scarcely notice it. https://www.josephdesign.net/grocerease daily 0.75 2020-06-15 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591910010922-CSXI24HMHFB5DFCVO9Z7/1.jpg GrocerEase - 1: Inception The idea for this project came from a simple personal observation: Personally, I am not very good at buying groceries. Too many times, I come home with the week’s ingredients only to hear “were these the only avocados?” or while at a farmer’s market I see some really interesting looking produce, but I haven’t the slightest idea what to do with them, so I just walk past them. At the market, I arrive with focus, but I end up distracted and lost. I want to cook better, I want to eat better, but I get intimidated easily. Do other people have the same problem? Is there a way of solving it in a meaningful way? I was eager to find out. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591910082445-KNPE6VG7T6P1C8JTHWPE/2.png GrocerEase - 2: research plan The biggest mistake that a designer can make is to assume that their personal needs and wants represent the needs and wants of others, so I took a few steps back to learn about how people relate to food. That’s a very broad subject, I put a research plan together so we can decide what kind of questions we are looking to answer. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591910212716-TRPJMDJZB5ILRSETG0C4/3.png GrocerEase 3: DISCUSSION GUIDE Before I conduct interviews, I want to put together a simple guide so that I make sure to get the info I need. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591910316690-AXP250EVSXQ0ICK3ERUF/4a.jpg GrocerEase - 4: INTERVIEWS I interviewed 10 people that fit within the scope of my research plan. Each session was recorded and then notes were taken afterwards. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591910429129-3NN83S0YN91UDKAIG9FY/5.jpg GrocerEase 5: EMPATHIZE What have other people experienced? What is important to them? Let’s summarize what we have learned from each interview. https://www.josephdesign.net/grocerease-2 daily 0.75 2022-07-10 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/77973e5e-9f92-4292-affa-f059fb9c8a95/17.png GrocerEase 2 - 6: AFFINITY MAPPING A useful way to visualize and organize wants and needs from multiple users is to sort them and re-sort them until some commonality emerges. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591906770659-8Q7087EIU7NY8FQ48R4Z/7.png GrocerEase 2 7: COMPETITIVE ANALYSIS My interviews revealed a few solutions that users are already familiar with. I want to know what strengths and weaknesses each one has, this will come in handy downstream when I start to craft a feature set. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591908461204-KOT460TGW7HJH7DYBEWA/8.jpg GrocerEase 2 7: COMPETITIVE ANALYSIS Through detailed analysis of these existing solutions, I am able to categorize them into four distinct types, each having their own respective properties. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591909073274-BE65NFWAPRQE0YRK5UGA/9.jpg GrocerEase 2 8: PERSONA As I move forward, it’s important to craft a persona that represents the general wants/needs revealed in the interview process. This allows me to have a touchstone that I can come back to as I verify experiences during development, and is also very useful in relaying what’s important to other stakeholders on the team. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591909326787-VRDJOJDNYNYSXT1GF8RU/10.jpg GrocerEase 2 - 9: STORYBOARD It’s important to remember that the experiences that we are crafting do not occur in a vacuum. The real world is chaotic, messy, and our attention is often divided. I observed people choosing produce at the market, and crafted a simple narrative for how the experience could be improved, in this case by showing how a user could easily access info on how to select an avocado. 10: PROBLEM STATEMENT Young adults need a way to know how to select produce because it’s hard to know how to eat “better” even if you want to. 11: HYPOTHESIS I believe that by making produce easier to learn about and choose produce for young adults, we will achieve more satisfying relationship with food. We will know this to be true when users can choose ingredients with more confidence. 12: HOW MIGHT WE? How might we make produce easier to choose? How might we make learning about food more convenient? How might we make trying new foods less intimidating? https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591910962562-VZ1BJ2Y2CTACM8SQZ0T4/11.png GrocerEase 2 13: FEATURE PRIORITIZATION Through observation, research, and brainstorming, I amassed a healthy list of features that could be incorporated into the app. It’s easy to shoot for the ultimate version of your product, but feature creep can easily turn a good idea into one fraught with usability pitfalls that becomes a development nightmare. Through analysis, I want to determine what is the minimum viable product that will satisfy the hypothesis. Additional features can always be implemented once real user feedback is obtained after launch. https://www.josephdesign.net/under-construction daily 0.75 2020-06-11 https://www.josephdesign.net/project-rapunzel daily 0.75 2020-06-19 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592546429811-BMLRXKHO525NY15I1TBJ/12.jpg Project Rapunzel https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591992825359-83LLJT2PKIKXDDCQZPKI/1a.jpg Project Rapunzel Getting Griffin into home furnishings retailers interests me for several reasons: • It's largely virgin territory. If we can capture it, we can own the segment. • Consumers at these retailers are less price-driven. It's often more about want than need. We can create that want. • It will elevate our brand, people will think about Griffin in different terms, even when they see it at Wal-Mart. If we wanted to be able to pitch to retailers like Pottery Barn, Crate & Barrel, Restoration Hardware, West Elm, and Williams Sonoma, we would need to start by learning as much about them as possible. This included how they operate, what kind of customers each of them target, whether any of them already offer any consumer electronics, what their retail strategy is, and insights into the overall health and outlook for the segment. This was a perfect opportunity to enlist Griffin's talented and energetic research team. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591987092310-GESKPPWXBU9FZD91RCVH/2.jpg Project Rapunzel - THREE: UNDERSTANDING THE RETAILERS Our research team spent two weeks working with the I.D. team, helping us put together a more clear picture of the retailers that we were going after. We learned about their structure, how these chains differ and compete with each other, what core values they held most important, how their stores were laid out, what kind of materials and finishes they favored, and how they applied trends to their lineup on a seasonal basis. We visited stores, spoke to salespeople, surreptitiously followed costumers around, combed industry data, and made our determinations. The research team put their findings into a technical report and our design team put together five profile boards that visualized each retailer in an easy-to-absorb format. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591989032805-78U01KO0AD0VWM0CILZ5/image-asset.jpeg Project Rapunzel Home furnishings retailers are hungry for innovation, which presents us with a unique opportunity. 2013 Revenue $30.2 Billion Over the next five years, this number is expected to increase to $34.8 Billion. Over 25,000 US businesses Most occupying enclosed shopping malls & suburban strip centers. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591989220128-BEWHAIKOWZLJM8TBKCN2/image-asset.jpeg Project Rapunzel A demonstrated interest in CE More home furnishings retailers are integrating technology into their furniture and accessories. A desire for exclusive merchandise Home furnishings retailers seek to set themselves apart from competitors with exclusive partnerships and new products. A want to expand product offering Home furnishings retailers are looking for innovative ideas and products to grow sales at existing stores. https://www.josephdesign.net/project-rapunzel-2 daily 0.75 2020-06-19 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591991552467-FD8GNHN5AMXZSNN8F6X8/image-asset.jpeg Project Rapunzel 2 - FOUR: THE NEW CONSUMER The target consumer of these home furnishings retailers is: • Female • between 25-55 • Has the time, money, and interest towards improving her household experiences. • This aligns perfectly with Griffin’s "Cultural Creative" target audience segment. Female Cultural Creatives • Female consumers are the primary household spenders, and are eager to buy technology through alternative channels. • Only 30% of women find general electronics stores appealing, yet women outspend men in electronics purchases by $14 Billion. • 1 in 3 women visit a general electronics store only a couple of times a year, yet Women influence 90% of all 3 electronics purchases. • Women visit general electronics stores like Best Buy significantly less frequently than men, yet 75% identify themselves as the primary shoppers for their households Now we needed to learn more about our target consumers. True, we were not the first company to ever make products that targeted women, but I had seen so many previous attempts that were little more than "pink it and shrink it". I wanted our products to be rich and inviting, thoughtful and personable. With the consumer demographics we had acquired during the retailer research phase, we decided it would be smart to conduct a series of in-home interviews. This would allow us to learn more about what our consumer really wants, as opposed to what they currently purchase. Over the course of several weeks, both the I.D. team and the research team conducted a series of compensated in-home interviews with ten women who fit the profile. We asked a lot of questions, took a lot of pictures, and came up with a host of insights that could have never been obtained otherwise. Our design team took the resulting information and distilled it into two archetypical profiles: https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591990269086-RN22HBICZWUW5WH4F64X/3.jpg Project Rapunzel 2 Home furnishings retailers are hungry for innovation, which presents us with a unique opportunity. 2013 Revenue $30.2 Billion Over the next five years, this number is expected to increase to $34.8 Billion. Over 25,000 US businesses Most occupying enclosed shopping malls & suburban strip centers. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591991463285-8H23294UZCPGNZ2AWB9E/image-asset.jpeg Project Rapunzel 2 - FIVE: DISCOVERY & OPPORTUNITY When it comes to technology in the home, we kept observing the same pain points: 1: Strong distaste of visible consumer electronics that clash with home decor. 2: Cables often “disappear,” and women routinely relocate cables & adaptors based on activity. 3: Wall outlets constrain a person to charge their device(s) at a specific location. 4: Difficulty tracking the household’s shared devices. We evaluated several categories of product that we felt could satisfy a a lot of our consumer's needs. All of these categories were close enough to Griffin's core competencies to make the scope of the project achievable. The product types that we looked into included: • Smart activity tools: Accessories for cooking and home productivity • Power: Cable management & hidden charging solutions • Spacial solutions: Docks, stands, and mounts for room specific activities • Home automation: Smart systems for lighting, security, and parental control • Notifications, feedback, & connectivity: Indicators for charge status, family sharing, & communications. We chose to begin our foray into this arena by focusing on the power category, which would capture the core of Griffin Technology with user-centered home solutions. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591993153967-PT2SMUVSWB7OAEI799NB/image-asset.jpeg Project Rapunzel 2 - SIX: PRODUCT STRATEGY Aspirational retailers want products that are: • Appropriate to the environment: Products designed with conscientious colors, materials, and finishes that capture the look and feel of home furnishings retailers. • Intuitive to use: Products that sell themselves, and don’t require explanations or demonstrations from store employees. • A unified product line: Strong, individual products that come together to create a full, complete product experience. • Less tech-centric: Products that speak to the retailer brand, rather than consumer electronics technology. Female Cultural Creatives want products that are: • User-centered solutions: Products with clear intent that solve real problems • Flexible: Products that are for the entire family. • Easy to set up: Simple products that don't need manuals. Just plug-in and use. • Supportive: Products that facilitate personal and family activities. • Instant appeal: Products that blend seamlessly into home decor. With research in hand and a grasp of how to capture our consumer and our retailer, we begin to design. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591993549655-DRN1AZKV0T8D6HPI8KYM/image-asset.jpeg Project Rapunzel 2 - SEVEN: AESTHETIC AND MOOD Our team began by assembling a series of mood/inspiration boards that would help us create the language that our products would have. These collections were divided under three headings: Form, CMF (colors, materials, and finish) and UI (user interface). The overall feeling that these products convey is that of positivity, honesty in material, and overall authenticity. https://www.josephdesign.net/project-rapunzel-3 daily 0.75 2020-06-19 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591998063145-G61URC5K5BPOI8PN0854/20150416065504-Griffin_Cove_Gallery_06.jpg Project Rapunzel 3 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591998062919-S7YSJTI7OOQBJTBXVR17/5edb6fe9-120e-4f4f-b7d6-d686061963bd_1.cc1ffa186e1e40183193645424a3a687.jpg Project Rapunzel 3 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591998520087-8Y8QASUVATPN2YFVXMK1/20150416065458-Griffin_Cove_Gallery_05.jpg Project Rapunzel 3 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591998064243-3JKV4Z171HUPXVMEG007/20150416065441-Griffin_Cove_Gallery_03.jpg Project Rapunzel 3 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591998061022-PP6QNMSP7KVGJPT8GT7B/b1bt3iv125bbickke9ym.jpg Project Rapunzel 3 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591998061271-MRU6Z71AZL15LK88IALF/Cove-Colors.jpg Project Rapunzel 3 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591998086113-F2Z7X8SA3TIZUB41IK5T/Cove_Birch_packaging+front_Final_edit.jpg Project Rapunzel 3 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591998074691-D1FQUBBL85H5BGV1W8T5/Cove_Lifestyle_livingroom_04.jpg Project Rapunzel 3 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591998063036-EJH4HD0HR487YBYKAXGW/20150421175333-Griffin_Cove_Dark_Lifestyle_Credenza_02.jpg Project Rapunzel 3 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591998064263-QUJ0WSZF5LU1RJQIWWR0/20150416065432-Griffin_Cove_Gallery_01.jpg Project Rapunzel 3 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591998061142-QARSJYHWWS9FAPBAM9VN/Griffin-Cove-5-Port-Charging-Station-06.jpg Project Rapunzel 3 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591994278059-ESIP1RL8JUBST37BI7L3/5.jpg Project Rapunzel 3 - EIGHT: CONCEPTING Once we had our retailer defined, our consumer clearly understood, and our aesthetic cues established, we set upon the task of creating the the ideas which would ultimately become our products. At first, these sketches conveyed basic problem solving, but as we refined them, some very meaningful ideas began to surface. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591994305124-9K9TC4M1QEMP5OO4C39N/6.jpg Project Rapunzel 3 As some of the ideas began to show promise, we moved into more formal ideation. The loose ideas began to become tangible. An aesthetic began to solidify. The first candidates were emerging. Some of our concepts revolved around the idea of a "pod" that could sit on a counter or tabletop and provide charging and simple cable storage for both personal and shared devices around the home. Others focused on addressing the issue of a cluttered nightstand. Some were for personal use, others were for common areas. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591994643153-CNK2SRYRTP4M4DIKRCFN/7.jpg Project Rapunzel 3 - NINE: DEVELOPMENT We had made our initial pitch to Griffin's management and the overall response was extremely encouraging. While our sales team began searching for a new member who had experience with the accounts we were shooting for, we received a mandate from the president to take one of our concepts and develop it on a slightly separate track. At the time, Griffin was researching the potential benefits of engaging in a crowd-funding platform like Kickstarter or Indiegogo. It seemed like a challenging prospect because typically, established companies don't employ this kind of tactic. Nevertheless, the enthusiasm for one of our concepts, dubbed "Breadbox", had caught the eye of our marketing team and they felt it was an intriguing candidate for a crowd-funded campaign. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591996550650-9EMGYUDXEHMB57JLC0TV/8.jpg Project Rapunzel 3 The idea behind the breadbox was seemingly simple: An enclosure which can provide charging for up to 5 devices, suitable for kitchen, living rooms, or other common areas. One concern with the original concept was size. At around 18" wide, this product would be potentially expensive to ship and difficult for some retailers to shelve. We came up with some alternate form factors that could provide similar functionality in a smaller package, but both management and the marketing department felt that the "breadbox" metaphor was important enough to the message of the product that they did not want to abandon it. It was a tricky prospect, but we felt it could be done. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591996787148-QBB5VVO13J9P2YPMQM1B/9.jpg Project Rapunzel 3 As all branches of Griffin's product development team got up to speed on this project and the Indiegogo campaign that would accompany it, the product design team was hard at work turning this deceptively simple idea into something that would work beautifully, be manufacturable within our current roster of suppliers, and could be sold profitably within our intended margin structure. "Cove", as it would become to be named proved to be an extremely challenging and exciting product to develop. Our best suited factory had never developed tooling for parts this large. Our engineers diligently pushed the limits of their extensive plastics knowledge to give the product an exceptionally solid feel. Getting the water transfer wood graphics to align and have the right appearance without an absurd scrap rate was a project in itself. Heat dissipation. Cable management. Some of the most ingenious snap engagements I have ever seen an engineer accomplish. And all with a public campaign watching over our progress, accompanied by the constant ticking of an unforgiving clock. I spent more time on the ground in China working to get Cove just right than any previous endeavor. Every project poses a new challenge, that's why design is such a fascinating field. Although the idea for this product was simple, the implementation required the very best of my team's efforts and talents. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591996897293-0AJOME1GPHC6ZRAEGKCO/10.jpg Project Rapunzel 3 - TEN: RESULT As we look to the future, the value of the insight and inspiration that we obtained during Project Rapunzel isn't immediately apparent when you look at Cove, the venture's first result. However, you look at the product and it makes sense. You place the product in your home and it feels at home as soon as you do. You use the product and it serves you well. When you design a product with good process, it all seems obvious in retrospect. That's what success often looks like to a designer. https://www.josephdesign.net/branding daily 0.75 2020-08-21 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592152174954-ORRS02HY0G69LV4NV81J/1.jpg Branding https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592179857080-4QIKARKCXI3U6ALVBL7G/gyro.jpg Branding https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592157287695-5FMSLEEMYOF92TM9ZC2G/ihome+logo+80s.jpg Branding https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592153178578-3EA12VP39TWMEMB6YTGG/nashscapes.jpg Branding https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592157925670-MN9QNIGFHWQOUBJP37KN/logo3a.jpg Branding https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/0c5300b0-f9f1-4dd1-8866-f53b6b5aa7b7/bumblebee+2.jpg Branding https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/83e1da17-90ce-48c4-b2b9-a51156a96b5d/iH+white+logo+v2.jpg Branding https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1598016780359-YK2SGPOOWXAEX645V9BC/wilson.jpg Branding https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592180216471-GFYOEAV2CTTZJRRL21WH/herman+legal.jpg Branding https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592152805193-SZIW3OBZNXILVLFBRA85/1.jpg Branding https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592201883072-AWQ5GOPLY973QJ6K90AR/alchemy2.jpg Branding https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592200279588-CHL1QB0NJ7AGLXXBEEA5/1dt5.jpg Branding https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592199085783-SZ3P6VDGLHS5Y2VWAFRV/graphic.jpg Branding https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/2bc79713-f794-4b0c-a717-2b1d86e64763/yof+2.jpg Branding https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/56cb5159-1d7e-4f20-ad06-9d5d959a4227/Porcupine.png Branding https://www.josephdesign.net/uxdesign daily 0.75 2023-11-23 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/a06ac3c0-c27b-477b-ba6e-c56ab14f5ba8/SITE+BUTTON.jpg Product https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/c436a4bf-ee8f-4dde-9592-190dc987c2e4/ihome+clean.png Product https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592493914348-C9C4TOOFCXJYYBLM043O/gyro+button2.jpg Product https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592493736377-SLQ7MYSA0YXDXTGM1G29/grocerease+button.jpg Product https://www.josephdesign.net/cavalier-ux daily 0.75 2020-06-18 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592499924244-Z3LPBONLEQH03JXGR44G/1.jpg Cavalier UX https://www.josephdesign.net/gyro daily 0.75 2020-06-19 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592497557523-8JA1DFZDFTA0R8QKX72G/4.jpg Gyro - THE CHALLENGE A smartphone can be a wonderful thing for the avid runner, giving them the ability to track their progress, listen to motivating music, and know their location and proximities, all while being able to stay in contact. But, all that functionality can easily become a distraction while running. After using a variety of apps I noticed that there were certain aspects I felt could be improved with the aim of giving runners what they need, without adding uneccesary features. Above all else, the result needed to be easy to use one-handed without breaking a runner's stride while at speed. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592499104736-41RMZ10UG23X9V42CXFU/5.jpg Gyro https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592550414923-W2PZY3TM50WAAAQK0YE1/3.jpg Gyro https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592550550326-P3ZV5ZGVVVKQXAP1VFN2/gyroanimated3.gif Gyro https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1592551187745-0VL9P8RUVCKY7IOIID4R/using-workout-applications-royalty-free-image-1577215846.jpg Gyro https://www.josephdesign.net/ihome-clean daily 0.75 2022-07-11 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/596c4cfc-ed2f-4a18-a980-9b3b292dfbb8/app+screens.png iHome Clean https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/7e7be529-2e12-4d83-8098-ae0a117fc8f9/work+screens+4.jpg iHome Clean . https://www.josephdesign.net/grocerease-2-copy daily 0.75 2022-07-06 https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591906419002-XZ62P6U9AZM78EMU6LSP/6.jpg GrocerEase 2 (Copy) - 6: AFFINITY MAPPING A useful way to visualize and organize wants and needs from multiple users is to sort them and re-sort them until some commonality emerges. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591906770659-8Q7087EIU7NY8FQ48R4Z/7.png GrocerEase 2 (Copy) 7: COMPETITIVE ANALYSIS My interviews revealed a few solutions that users are already familiar with. I want to know what strengths and weaknesses each one has, this will come in handy downstream when I start to craft a feature set. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591908461204-KOT460TGW7HJH7DYBEWA/8.jpg GrocerEase 2 (Copy) 7: COMPETITIVE ANALYSIS Through detailed analysis of these existing solutions, I am able to categorize them into four distinct types, each having their own respective properties. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591909073274-BE65NFWAPRQE0YRK5UGA/9.jpg GrocerEase 2 (Copy) 8: PERSONA As I move forward, it’s important to craft a persona that represents the general wants/needs revealed in the interview process. This allows me to have a touchstone that I can come back to as I verify experiences during development, and is also very useful in relaying what’s important to other stakeholders on the team. https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591909326787-VRDJOJDNYNYSXT1GF8RU/10.jpg GrocerEase 2 (Copy) - 9: STORYBOARD It’s important to remember that the experiences that we are crafting do not occur in a vacuum. The real world is chaotic, messy, and our attention is often divided. I observed people choosing produce at the market, and crafted a simple narrative for how the experience could be improved, in this case by showing how a user could easily access info on how to select an avocado. 10: PROBLEM STATEMENT Young adults need a way to know how to select produce because it’s hard to know how to eat “better” even if you want to. 11: HYPOTHESIS I believe that by making produce easier to learn about and choose produce for young adults, we will achieve more satisfying relationship with food. We will know this to be true when users can choose ingredients with more confidence. 12: HOW MIGHT WE? How might we make produce easier to choose? How might we make learning about food more convenient? How might we make trying new foods less intimidating? https://images.squarespace-cdn.com/content/v1/5ed12be953def72c34462fcd/1591910962562-VZ1BJ2Y2CTACM8SQZ0T4/11.png GrocerEase 2 (Copy) 13: FEATURE PRIORITIZATION Through observation, research, and brainstorming, I amassed a healthy list of features that could be incorporated into the app. It’s easy to shoot for the ultimate version of your product, but feature creep can easily turn a good idea into one fraught with usability pitfalls that becomes a development nightmare. Through analysis, I want to determine what is the minimum viable product that will satisfy the hypothesis. 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